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Zero Traffic Deaths is Possible: Video Tells Why (October 4, 2012)

A video produced by Cambridge Systematics, Inc. under the direction of the Rhode Island Department of Transportation premiered at a signing ceremony with Rhode Island Governor Lincoln Chafee on Monday, October 1, 2012. The video, which promotes the concept of zero deaths on roads and highways, features interviews with Rhode Island residents who respond to a series of questions about highway safety. The questions ask the respondents to estimate the number of traffic deaths in the U.S. and Rhode Island, the major cause of those crashes, the goal for fatalities in the State, and the goal for each person’s family.

Many people believe the goal of zero traffic deaths cannot be achieved. However, when asked to think about themselves, family members, and friends, the majority of people positively respond to the zero deaths message. Rhode Island adopted “Toward Zero Deaths” as a goal for their Strategic Highway Safety Plan (SHSP), which the Governor and more than 60 representatives from public and private agencies and organizations endorsed at the event.

Toward Zero Deaths is a national strategy on highway safety designed to eliminate highway fatalities as a threat to public and personal health. The effort is a follow up to the strategic planning activities undertaken by the American Association of State Highway Transportation Officials, and is supported by safety agencies at the U.S. Department of Transportation and other national organizations.

Cambridge Systematics has assisted Rhode Island with their safety efforts since 2007 when they helped facilitate the development and implementation of the State’s first SHSP. Since that time, Rhode Island has achieved a remarkable record of accomplishment. From 2009 to 2010, traffic fatalities in the State dropped 19.3 percent, the second highest decrease in the nation. Since January, Cambridge Systematics has worked with the State on updating the plan.

About Cambridge Systematics, Inc.

Cambridge Systematics specializes in transportation and is a recognized leader in the development of innovative policy and planning solutions, objective analysis, and technology applications.  The Cambridge Systematics Safety Team uses evidence-based, proven effective approaches to reduce the human and economic consequences of traffic crashes and provide Federal transportation agencies, national organizations, state departments of transportation, state highway safety offices, and regional planning organizations with “one-stop shopping” to meet all their safety needs.

For additional information, contact Allison A. Karoly at (617) 354-0167.

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