Your transportation agency is entrusted to answer challenging travel behavior questions and make decisions that impact the people who live and work in your area. Using the right data and the right methodology can help generate the right solutions for your community in a timely fashion.
To help, Cambridge Systematics created Locus, a suite of customizable data products built using anonymized Location-based Services (LBS) data. These products can be used readily with traditional transportation data sources to provide flexible, current and right-sized solutions for your agency.
Pairing the data you have with the data you need, Locus offers findings you can trust.
LBS data are spatially accurate, geolocation data generated by smartphone applications. We combine these data with existing transportation and demographic data collected through traffic counts, household and transit surveys, and farecard and toll data to provide you with tailored, reliable, ground-truthed findings that you can apply confidently to your work.
Locus helps enhance the data you have gathered through traditional means with LBS data to capture trends and changes in travel behavior from a representative sample of your community.