Market-based Analysis

Prioritizing investments in the nation’s highways and transit corridors presents an ongoing challenge for many of our agency partners. We help clients determine the user characteristics of existing and proposed  projects, preparing market analyses on the demographics and psychographics of users and quantifying trip characteristics such as frequency, origin, destination and time of day. Investigating these factors can inform understanding of a project's benefits and the associated economic and environmental impacts.  

Our approaches consider the evaluation of travel markets using innovative market research, benefit/cost, economic, and data collection techniques, in conjunction with more traditional analytical tools and models.  These efforts help agencies evaluate the travel demand, economic, environmental, and financial opportunities of multimodal transportation investments.