Safety Marketing, Communication and Outreach
Transportation decision-makers understand that, in this age of 24-hour instant news, the outreach and communications aspect of safety is critical. Cambridge Systematics helps develop information and materials that capture attention and convey a clear message through the right channels, including social media, whether the topic is technical or promotional. We develop innovative branding for specific projects; create eye-catching and compelling reports, brochures, and newsletters; design and host websites; help plan and implement news events around important safety initiatives; prepare remarks and speeches for high level transportation officials; help organize and manage safety summits for Strategic Highway Safety Plans; and translate safety research findings into consumer-oriented, user-friendly publications. We are experts in the use of social media from Twitter and Facebook to blog posts and YouTube videos.